The right-wing activist riding a wave of opposition to DEI in corporate America

Robby Starbuck, a former Hollywood music video director turned conservative activist, has gained popularity by campaigning online against some major American brands’ diversity, equity, and inclusion programs (DEI), support for LGBTQ events, efforts to slow climate change, and other social policies. Starbuck has targeted brands popular with conservative customers, drawing attention to their publicly-stated policies. Some companies have scaled back their diversity and inclusion programs in response to online pressure. Starbuck argues that corporate DEI programs are “evil” and a “Trojan horse for pushing leftism.” He also opposes corporate policies to combat climate change and criticizes support for LGBTQ events. Starbuck’s activism has sparked debates about the integrity and resilience of corporate DEI initiatives.